As a visual identity item, the creation of the label defines the consumer’s view of the product. It can arouse curiosity, security and even represent the taste of the product.
A solid identity material is responsible for the identification and association image of the consumer in relation to its brand, being able to define the company’s positioning in the market and the relationship that the consumer expects from it.
Informations:
Client: Mitra Vinhos (Brazil)
Goal: Creation of a label that translates the company’s vision, being a traditional and tasty product.
Project from: 2020